“I think the numbers speak for themselves in terms of goal completions and organic site rankings, I would be happy to vouch for an increase in services.  

I was averaging around 25-40 tickets a month. I am now averaging around 60 with the possibility of hitting 80 this month.
Whereas I used to get about five estimate requests a week, I now regularly get twenty. Not to mention the phone ringing consistently.  

I would recommend your services to anyone (and I do!).”  

Aimee Gromosky
www.trumantickets.com  

Aimee has every reason to be happy, her business has continued to grow since she wrote that. She gets laser targeted traffic from an optimized AdWords campaign and ranks number one in Google for many terms including missouri highway patrol ticket, gladstone speeding ticket, lone jack municipal court, and many, many more first pages results. I’ve also got number one results for many other clients, like…  

ZN Custom Building – www.zncustombuilding.com – modular homes in boston
Wm. Light Paving – www.wlpc.org – chipseal cincinnati
Gunjan Bagla – www.theindiaexpert.com – india expert  

What You Get…

We can use the time however is best suited for your business, but this is definitely what I recommend…  

A Powerful New Website

This is obviously the core of a web-marketing system and can’t be half-assed. The site has too provide many functions perfectly in order to get strong results. It’s got to be well-built so all the parts come together. It’s most important function is to persuade the visitor to use your services and to get in touch. It’s got to be professional, informative, easy to understand, and most of all compel them to action. The site also has to be the foundation of Search Engine Optimization efforts, allow YOU to manage the site, and allow us to easily implement specific measures such as tracking and specific functionality.  

I build ALL of my websites now in WordPress (www.wordpress.org). It’s an amazingly powerful, free tool for building websites. It gives us a powerful platform out of the box to build a   website. As it’s open source, we retain 100% complete control over every aspect of your site. It literally can look and operate any, any, any way you want it. It’s just a tool, but it drastically cuts production time while giving you far, far more control. Some of it’s features are…  

Pro Themes – There are thousands and thousands of gorgeous themes out there, produced by designers and companies around the world. The generally are very cheap, under $100, and give you a beautiful presence that we can customize and personalize all you need. We just pick out the right one, download and install it and save hours and hours and hours developing a custom design. Check out http://www.wpcentralstation.com/best-wordpress-themes/ (one of my own sites) for links to see some great themes.  

Plugins - There are thousands and thousands of plugins that can also be simply downloaded and install, most free, some cost but are generally cheap. These plugins add endless functionality to your site, such as a calendar, a photo gallery, ecommerce, and much, much more. Whatever you need, there is probably a plugin for it.  

Content Management System- WordPress includes a powerful admin center that lets you control every aspect of your site, from adding/editing/deleting pages including images or video, to blogging, changing your navigation and on and on. It’s simple to use and helps you keep your website up to date without having to pay someone every time you need a little change. I have a full library of training videos (www.wpcentralstation.com) that I’ll give you free access to so you can learn WordPress if you don’t already know it.  

Search Engine Optimization- WordPress comes ready optimized in many ways, such as how the code is written to be easily crawled by the Search Engines. It also gives us great and easy control of our own SEO efforts, such as including your keywords in the various META tags and such. There are also a number of plugins that can help you drive your SEO traffic.  

Open Source - It takes most people awhile to believe that we can start with a software and still have absolute control over the site. Trust me though, we can change literally anything. Anything from how the site looks to how it operates, anything. Just keep in mind that customizations generally take a lot more time as opposed to using themes/plugins out of the box.  

See my article The Top 10 Reasons EVERY small business should use WordPress for their websites for more information about WordPress if you aren’t familiar with it already.  

Search Engine Optimization

This is a massively complicated subject. If you want to really understand it more, I suggest the excellent guide at http://www.seomoz.org/beginners-guide-to-seo. I know how to make it work though and can sheild you from having to know all that. It starts with researching all the keywords and phrases that people actually use when searching for your services. We then design the content of your site, ie what pages you have, and optimize each of those pages to a couple specific terms in order to get ranked for them all. This ‘onsite’ process is often enough to get top rankings for terms like yours. We can also undertake ‘link-bulding’ efforts to further your results. Note that getting top rankings doesn’t happen overnight.  

AdWords Campaign

Google’s paid advertising (along the top and right side of search results) is marketing gold for businesses like yours, and yes people do click on them. You pay only when someone clicks your ad and comes to your site, and you can control exactly what terms your ads show for and in what geographical area (ie 25 miles from your office). This puts your ad in front of someone the instant they are looking for your services, in your area. They click and come to a quailty website and are then very likely to get in touch with you. A powerful reporting tool is included that lets you see exactly how much you are paying for each element in your campaign, allowing us to optimize your results over time to keep getting more and more business for your advertising dollar.  

AdWords is a very complex thing, which you know if you ever tried it yourself. It’s hard to make positive cash flow from it when you don’t know what you are doing. I’ve had years of experience figuring out what works and what doesn’t and can make it work for you. Note that I’m a Google Certified AdWords Professional with a Specialization in Analytics and Reporting (see certificate) as this service was my specialty for years (www.bigfishadwords.com, another site of mine).  

Google Analytics

Knowing how varoius marketing approaches are working is everything in web-marketing. We must find what works and what just wastes time/money in order to grow your results, and this is our tool for doing so. It’s a free program from Google that gives you all the general statistics such as visitors to your site, time on site, pages viewed, and such, but it goes much further. The key is to set-up a Goal on your site, such as a ‘request an estimate’ form, some action the visitor takes. We can then track where the visitors that are completing your action are coming from. We’ll know where your real-world results are coming from and can then focus our efforts on those areas to continually improve your results.  

With a service business, the real-world bottom-line number we will always be watching is called the Cost Per Conversion, or how much in advertising spend it cost to get someone to take that specific action on your site. This keeps the focus on business results and enables us to compare various approaches against each other.  

Anything Else

There are many, many other areas we can pursue based on you and your businesses needs. I can do custom graphic design such as banner ads, implement specific landing pages, use tools like Google’s Website Optimizer to test page/call-to-action variations on your site, and much, much more. Tell me what you need it to do and we’ll make it happen.  

Price

The price for this bundle is $3,000 and includes 40 hours of professional services time, to be used however you need. The work will be completed over a 4 week period, mostly on the weekends. Payment can be 50% upfront and 50% upon substantial completion, or 33% upfront, 33% after 20 hours, and 33% upon substantial completion. I’m also willing to do a 10% cash discount ($300) for upfront payment. Note that any advertising costs such as Google AdWords are not included.  

Get In Touch!

Hopefully I’ve proven that I can do great things for your business. Please do get in touch at 708-955-4735 or philip@wpcentralstation.com to discuss your business and project. Remember that I’m only able to work with one new client so don’t delay. First come, first serve!  

Thanks so much for your interest. I’m looking forward to helping your business grow…  

Philip Light